Modern Search Engine Optimisation and Content Marketing: Strategies for Search and AI Optimisation
Develop skills in SEO and content marketing for modern search engines and AI-powered experiences
Course fee $127 (based on 90% funding)
in collaboration with
THE MINISTRY AGENCY
Up to 90% Funding
Use of SkillsFuture Credit
Training at a Digital Agency Standard
Recognized Industry Practitioner and Trainer
Trainer
Kelvin Koo
With a proven track record in digital marketing, Kelvin is an award-winning marketer in Singapore. A skilled marketing strategist and seasoned leader in the digital agency space, he has successfully worked with prominent brands such as OCBC, Scoot, Citi, Toshiba, and many others.
Managing Director and Partner
Managing Director
Head of Digital (acquisition of INEO, founded by Kelvin)
About the Course
Offered by Temasek Polytechnic, this 2-day in-person masterclass equips professionals with practical strategies to navigate today’s evolving search landscape spanning traditional SEO, AI-optimised content (AIO), and content marketing excellence. Participants will learn how to create high-performing content for both conventional search engines and AI-powered search experiences, develop a solid content strategy, and apply AI-assisted tools for stronger visibility and engagement. The course includes hands-on activities for content creation and optimisation.
The course welcomes content marketers, SEO specialists, digital marketing executives, and fresh graduates looking to build relevant, future-ready search marketing skills.
Course Overview
Certification
Previous Classes
Course fee $127 (based on 90% funding)