TP | Advanced Social Media Marketing for Business Growth and Customer Engagement

Learn actionable social media strategies for Meta, TikTok, LinkedIn, and YouTube

Course fee $127 (based on 90% funding)

in collaboration with

THE MINISTRY AGENCY

Up to 90% Funding

Use of SkillsFuture Credit

Training at a Digital Agency Standard

Recognized Industry Practitioner and Trainer

Trainer

Kelvin Koo

With a proven track record in digital marketing, Kelvin is an award-winning marketer in Singapore. A skilled marketing strategist and seasoned leader in the digital agency space, he has successfully worked with prominent brands such as OCBC, Scoot, Citi, Toshiba, and many others.

Managing Director and Partner

Managing Director

Head of Digital (acquisition of INEO, founded by Kelvin)

More about Kelvin Koo

About the Course

A collaboration between Temasek Polytechnic and The Ministry Agency, this 2-day in-person masterclass empowers professionals with actionable social media marketing strategies to engage customers and drive growth across key platforms: Meta (Facebook & Instagram), TikTok, LinkedIn, and YouTube. Participants will learn how to create high-impact content, run effective paid social media campaigns, and leverage data-driven insights to build meaningful audience connections. The course includes hands-on activities for campaign setup and content creation.

The course welcomes newcomers to digital marketing with an interest in social media, as well as experienced marketers looking to enhance their skills.

Course Overview

The course comprises 4 topics.

Design Omni-Channel Social Media Marketing Strategies

Devise comprehensive social media marketing strategies that capitalise on the unique strengths of Meta (Facebook and Instagram), TikTok, LinkedIn, and YouTube, ensuring a seamless customer engagement experience across all platforms.

Master Platform-Specific Paid Campaigns for Social Media Marketing

Construct and implement tailored paid media campaigns for each social media marketing platform, utilising advanced targeting and creative strategies to maximise engagement and conversion rates.

Leverage Social Media Analytics for Informed Decision-Making

Analyse and interpret social media metrics from each platform to make data-driven decisions, refining strategies to improve return on investment (ROI) and meet key performance indicators (KPIs).

Establish Social Media Content Pillars for Audience Growth and Engagement

Develop and maintain content pillars tailored to the audience demographics and content preferences on each social media platform, ensuring brand messaging is consistent yet optimised for engagement and audience growth.
Gain practical experience in creating engaging social media content using Canva and Capcut, with a focus on visual storytelling and video editing.